Madeleine Madden is a young woman with big aspirations

Madeleine Madden is a young woman with big aspirations

13 year old Madeleine Madden from Sydney told the nation on Sunday 24th October, that all Australians must help create real jobs and a better future for Indigenous Australians in this generation.

Maddie has a passion for improving the lives of Indigenous Australians and for the performing arts.

At 13 Maddie is already determined to make her mark and to continue a family tradition of advocating for greater opportunities for Indigenous Australians.

Maddie is the daughter of Hetti Perkins and Lee Madden (deceased) and the granddaughter of Chikka Madden and Charles Perkins.

Although Maddie has grown up in inner Sydney she has traveled to rural and remote communities and is only too well aware that many Indigenous Australians still face significant barriers in the pursuit for better education, training and employment opportunities.

It is both her passion and performance that made Maddie the ideal candidate to deliver Australia’s first Address to the Nation.

Maddie delivered her important message on behalf of GenerationOne on every free-to-air and satellite television networks, reaching more than 6 million people.

“With a job – a real job – you can look after yourself, your family and help your community. I’ve seen the difference this has made in my own family because my Grandfather worked his whole life to give his kids what he never had.” Madeleine said in her Address to the Nation.

The two minute address which stopped the nation, was pulled together by the efforts of many dedicated people already doing their bit to end Indigenous disparity.

GenerationOne CEO Tim Gartrell said the extraordinary efforts from the TV networks, businesses and agencies involved had enabled millions of Australians to hear Madeleine’s message to end Indigenous disparity in this country with real action.

“GenerationOne has been overwhelmed by how generous media owners, businesses and agencies have been to make this campaign a success. It shows the depth of passion the Australian people share to end this terrible disparity between Indigenous and non-Indigenous Australians.”

“Our goal is to bring Indigenous and non-Indigenous Australians together to provide equal and real opportunities in education, training, mentoring and employment. All Australians have the chance to make a difference and be a part of the generation for change.”

The TV address has been reinforced by all five of News Limited’s capital city daily newspapers featuring a full page advertisement for GenerationOne.

If you missed the Address on Sunday night, you can watch it here on the GenerationOne website or on any one of these platforms: Facebook, Twitter, LinkedIn, Westfields website, Ninemsn, Yahoo7!, The Australian Online, Telstra, BigPond, Google, YouTube or Val Morgan digilights.

GenerationOne partnered with Rachel Perkins from Blackfella films, Neil Lawrence from Lawrence Creative and Brian Craighead and Julie Frikken of Red Bean Republic to produce the Address to the Nation.

GenerationOne asks everyone to watch the Address, and those that have to now take action. Register, your name, email and postcode on this website and encourage five of your friends to do the same. Help GenerationOne create a better future for our Indigenous brothers and sisters.

Link requested by Anim Rahman | original source at

Place your ads here!

No comments

Write a comment
No Comments Yet! You can be first to comment this post!

Write a Comment